Whether you’re a brand trying to crack the code or a community builder looking to vibe with Gen Z, understanding what makes them tick online is non-negotiable.
Hi, I’m Stella and today, we’re diving into the digital world of Gen Z—the trailblazers of online trends. Spoiler alert: it’s not all about flashy content and big numbers. Let’s chat about what Gen Z wants from online communities—and how you can actually deliver.
1. Keep It Real (Seriously, No Filter Needed)
Gen Z has this amazing radar for sniffing out anything fake. They’re not here for the overly polished, corporate vibes—they want authenticity. Think raw stories, honest opinions, and people who aren’t afraid to show their human side.
How to deliver:
Encourage members to share their real-life wins and struggles.
Lead with transparency—whether it’s in your rules, goals, or brand voice.
Pro tip: If your community feels like one big highlight reel, you’re doing it wrong.
2. Make It a Safe Space (Drama-Free Zone, Please!)
Gen Z is all about inclusivity. They want to be part of a community where everyone feels welcome—no matter their background, beliefs, or quirks. Oh, and trolls? Hard pass.
How to deliver:
Set clear community guidelines from the get-go.
Use tools (or actual humans) to moderate content and keep things respectful.
Hot take: A safe space isn’t just a nice-to-have; it’s table stakes.
3. Stand for Something (Because They Do)
Here’s the thing about Gen Z—they don’t just join communities; they align with them. They want to know what you stand for. Whether it’s climate change, mental health, or social justice, your community needs a purpose beyond just existing.
How to deliver:
Be vocal about your values.
Support causes that your members care about (and mean it).
Fun fact: 76% of Gen Z say they’ll ditch a brand or community if it doesn’t align with their beliefs.
4. Less Blah, More Fun (Keep It Short and Sweet)
Attention spans are short, and Gen Z isn’t reading your wall of text. They’re here for snappy, engaging content that makes them feel something—laugh, think, or even rage (in a good way).
How to deliver:
Use memes, polls, or short videos to get your point across.
Keep your captions punchy and to the point.
Real talk: If your content can’t fit in a TikTok or a tweet, it’s probably too long.
5. Let Them Take the Wheel (They’re Not Just Spectators)
Gen Z doesn’t just want to consume content—they want to create it. They’re collaborative, creative, and eager to have their voices heard.
How to deliver:
Run user-generated content campaigns (think: hashtag challenges or contests).
Ask for their opinions on decisions—whether it’s a new feature or a community event.
Bonus: When they feel like they’re part of the process, they’ll stick around longer.
So, What’s the Secret Sauce?
Building a Gen Z-friendly community isn’t rocket science—it’s about connection, inclusivity, and fun. This generation isn’t looking for perfection; they’re looking for places where they can belong, be themselves, and make a difference.
If you’re ready to step up your community game, start by listening to what they want and delivering on it. Trust me, it’s worth the effort.
Until next time,
Stella Jones 💬
(Your friendly guide to all things digital communities.)
Want to brainstorm ideas together? Drop me a comment or DM—I’d love to hear your thoughts! 🌟
